Salesforce has long been into the force as the world’s number one customer relationship management (CRM) software in terms of global implementation and value. It is apparently the most used CRM and countless enterprises today employ more than one Salesforce solution to meet their customer demands in the most digitally optimized way possible.
Tag: Salesforce
Salesforce: Customer Success Platform beyond CRM
A business regardless of the industry it operates, exists for one prime purpose, i.e. to serve their customers. Customers are the life wire of every organization. Therefore, it is essential to maintain them by catering to their needs. Owing to the failure of initiatives of Customer Relationship Management (CRM), more research has begun to flourish in the sphere of enhancing the experience of customers. CRM domain appears to be fragmented and highly inconsistent. Although CRM initiatives have been successful to some extent and have uncovered critical success factors, there is little evidence of its impact on enhancing the organizational performance and customer experience. Besides, customer expectations are increasing concerning salesperson knowledge, depth and breadth of communication, service/product offering, and speed of response.
Salesforce for BPM Automation
We made some great strides in automating processes in Medical and BSFI domains. Using the Salesforce Developer edition available on the Cloud, the team explored automation of BPM process from design and coding prespective. We quickly developed sample processes for KYC (Know Your Customer), Medical Billing and Employee Requisition.
