Today we can witness an upsurge of devices and information in the technology sphere. Internet of Things (IoT) implies innovative ways of internet connecting everyday objects and their inter-operative behaviour in our daily lives.
IoT is bound to influence government policies and regulations, privacy and technology provisions. Nevertheless, it will be interesting to understand its implications for the marketing domain.
Tag: IoT
Redefining Quality Assurance in IoT Era
Internet of Things (IoT) is leading to rising connectivity between things and ultimately people, which is changing the dimensions of universal computing. With the proliferation of devices and cross platform compatibility issues, ensuring quality is a major concern. In this context I believe everything comes down to the qualification phase, which determines the entire QA process.
Customer Service in the age of IoT
Whether your customers are business enterprises or end users; focus should be to cater to your customer. A Gartner research reports that by 2020, the customers will manage 85% of their relationships with an enterprise without interacting with a human. So we have to re-think and innovate our service models. The innovative service models will be based on latest technology developments including IoT.
Internet of Things; Privacy Concerns
There is a lot of buzz in the recent times around Internet of Things (IoT). Many acclaimed organizations are working on defining standards and creating their own platforms to take a lead in this technology domain. These platforms will allow developers in building IoT solutions. Some big companies taking lead here are Google, Oracle, IBM, Samsung etc. Then there are numerous small and big players working on IoT to grab a bite of this pie.
