Articles

If we had talks about an IT bubble, we are sure to discuss about the current Mobile device bubble. The current Smartphone penetration has been phenomenal. Thanks to the ease in portability of the handheld device, statistics suggest that mobile traffic has exceeded desktop usage in 2014.

For instance, massive data is generated across stores and nations with respect to customer preferences and behavioural patterns. The data about the items purchased, purchasing frequency, amount of money spent, the sizes and much more. How do the companies manage this kind of exhaustive data? How do they use it for predicting customer choices, and formulate strategies? How it can be broken to analyse and draw inferences? Similarly, there is humongous data generated at traffic signals, by telecom operators and many more zones of routine operations.

This seems like a rational stance. Organizations / ISVs across the globe are likely to invest in offshore software product development at some point of time.

Essentials and core objectives of Ad-making remain the same; Engaging the end-user and get them to buy! So, principally there are four stages: Attention, Interest, Desire, and finally Action. When it comes to developing online ads, the ‘Engagement’ quotient goes up! Ads and promotions keep popping up simultaneously across the website page, so the attention span is minimized.

We made some great strides in automating processes in Medical and BSFI domains. Using the Salesforce Developer edition available on the Cloud, the team explored automation of BPM process from design and coding prespective. We quickly developed sample processes for KYC (Know Your Customer), Medical Billing and Employee Requisition.

There is a lot of buzz in the recent times around Internet of Things (IoT). Many acclaimed organizations are working on defining standards and creating their own platforms to take a lead in this technology domain. These platforms will allow developers in building IoT solutions. Some big companies taking lead here are Google, Oracle, IBM, Samsung etc. Then there are numerous small and big players working on IoT to grab a bite of this pie.

Pratham Software, a global software solutions provider with operations in India and the USA has been chosen as a preferred partner by SEVEN PRINCIPLES AG. The strategic partnership supplements the service portfolio of SEVEN PRINCIPLES with top technologies in the fields of software development, Business Process Management and Enterprise Mobility Solutions.

Outsourcing is a proven business mantra of today. The biggest advantage of outsourcing is the cost advantage and the biggest fears are the age-old concerns of security and quality. These concerns have been adequately addressed to such an extent that outsourcing has been a rage in recent times. In fact, today some outsourcers have performed better than the client on all fronts including quality and security. This unflinching focus on the client’s product/ service generates such a high ROI that it exceeds client expectations when it is done in the right manner.

Varieties of devices, computing styles and user contexts will require the creation of new interaction paradigms to foster information flow and data access & use. As a result of BYOD programs the mobile workforce is rapidly growing. Enterprise policies on employee-owned devices need to be reframed or framed as the case may be. Every organization needs to balance flexibility with confidentiality and privacy requirements.

PSI participated in CEBIT 2014 (10-14 March 2014), the world’s leading IT event for the fourth consecutive year. CeBIT has proven itself to be an important platform for several IT companies from around the world to showcase their core competencies for the last 27 years. This IT show is organized to help companies display their innovations and present new trends in technologies, platforms and solutions.

PSI has been recertified for compliance as per the ISO 9001: 2008 quality systems standard for the fourth time. PSI maintains its ISO compliance since 2005, which demonstrates its commitment to high-end quality systems, good practices and continuous process improvement.

PSI is attending CeBIT 2014, the world’s leading IT event for fourth consecutive year. This year CeBIT would be held at Hannover, Germany from 10th March to 14th March, 2014. CeBIT has become the event of choice to meet and explore world of options to collaborate & liaise and to connect with buyers and vendors of choice.