Articles

Research states that online video is coming up as a prominent advertising medium with a growth rate of 34% last year and is estimated to grow further. Key reasons are rising consumption of multimedia content on smartphones accelerated by faster connection via 4G.

A Picture speaks a thousand words’. It is a universal truth that our brain processes images and graphics faster than words. It is considered as a more acceptable learning tool.
Individuals consider recalling visual acts better than learning things through traditional reading methods. Thus, to explain anything we draw lines, circles, and graphs; which can be similarly implemented via the Mind Map tool.

The market is flooded with many types of database and this creates dilemma for architects to choose one that suits the project’s requirement. ‘One size fits all’ approach is not longer applicable. Enterprises need to judge the relevance and applicability before adopting any of the databases. The different databases are scrutinised below to understand when to implement them.

Effective customer service delivered is key to successful enterprising. It is a consistent effort of every entrepreneur to innovate and offer customers with options beyond what the competition could conceptualize. A self-service portal is an enabler for end-users namely, customers, employees, suppliers, or partners for various purposes.

Social Data is the voluminous data created and shared voluntarily by individuals in the virtual social space. Moreover, Social Data analysis is when this data is methodologically segmented to make sense and draw inferences.
As Wikipedia states, Social data analysis is a style of analysis in which people work in a social, collaborative context to make sense of data.

Today we can witness an upsurge of devices and information in the technology sphere. Internet of Things (IoT) implies innovative ways of internet connecting everyday objects and their inter-operative behaviour in our daily lives.
IoT is bound to influence government policies and regulations, privacy and technology provisions. Nevertheless, it will be interesting to understand its implications for the marketing domain.

We humans don’t have the abilities to capture and analyze data from the future. But predictive analysis helps us to foretell future using the data from the past. Questions like what amount of sales will a particular product generate in coming years, will this customer continue to buy specific volumes in future; all these need to be answered. Predicting the next year’s sales figures, the effects of particular product campaigns on the customer mindset, all are forms of predictive analysis.

Testing implies the purpose of understanding whether the system fulfils the requirements or not. It helps identify the gaps, errors, or any missing requirements against the defined requirements.
Based on my testing experience, I feel that testing is a basic human nature of examining things before accepting or agreeing upon. In case of software testing, it starts with analysing requirements much before actual software development.

The ‘Make in India’ campaign has definitely hit the right chords for India’s manufacturing sector. It is estimated that India’s manufacturing sector will touch US$ 1 trillion by 2025. This forecasts a potential growth rate of 25-30 percent of the country’s GDP and generate phenomenal job opportunities.

Wearable devices comprises a gamut of new technologies that for sure determines the future for us; smart watches, fitness trackers, heartbeat trackers, smart glasses, GPS tracking devices and much more. A study by Forbes, states that by the end of 2016, the entire wearable technology market will cross almost $2 billion in revenues.

A recent IDC report states that Big Data technology and services market represents a fast-growing multibillion-dollar worldwide opportunity. Further, it forecasts that the Big Data technology and services market will grow at a 26.4% compound annual growth rate to $41.5 billion through 2018, or about six times the growth rate of the overall information technology market.

Data lakes have emerged as a special storage and repository mechanism of the raw unsoiled data in its native form. Organizations today generate enormous data related to various aspects of activity. In order to resolve the challenges of data storage, integration and accessibility, data lake is created. It allows refining, exploring and enriching the data as per the organizational requirements.